The reverse marketplace

Scan it.
Name your price.
Get pinged.

Scan anything. Name what you'd pay. Stores respond privately - you get pinged when one says yes. No public discounts. No haggling. Just a better price.

Try it now - it's free No account · No commitment · No payment
€47K
Saved by beta users
68%
Retailer response rate
24h
Avg response time
Home
Identifying
Scan result
Name price
Scan anythingCamera, barcode, or type a product
AI identifies instantlyExact brand, model, and size in seconds
See the price - then askStores won't see your price. Ever.
Name your priceOne number. Stores decide independently.
Recent matches - real transactions
Sony
Sony WH-1000XM5
Named €299 · DE retailer · 7h ago
–€45
15% off
Nike
Nike Dunk Low - size 43
Named €119 · NL retailer · 4h ago
–€21
18% off
AirPods
Apple AirPods Pro 2nd gen
Named 1.999 kr · DK retailer · 2h ago
–240 kr
12% off

Scan it.
Get a better price.

We're in early beta - describe what you want and we personally match you with a retailer within 24 hours. The app is coming.

No payment now. We'll ping you within 24h if a store says yes.

No spam Zero commitment Free

Request received.

We're contacting retailers now. If one says yes you'll hear from us within 24 hours.

REF —
How it works

Four steps.
Ten seconds.

1
Scan anything
Photo, barcode, or describe it in words. AI identifies the exact product instantly.
2
Name your price
Tell us what you'd happily pay. One number. That's it.
3
Stores respond privately
Verified retailers see the product - not your price. They decide what works for them. Yes or no.
No public markdown. No brand damage.
4
You get the ping
When a store says yes, you hear about it. One tap to accept. The price exists nowhere else.
After a store says yes

What happens
next.

1
You get a ping
We contact you by email with the store's offer. The price is private - only you and the store know it. You have 24 hours to decide.
2
You pay the store directly
MobilePay, card, or bank transfer - whatever the store accepts. You pay them directly. We never touch your payment.
3
Store ships to you
Shipping, packaging, returns - all on the store's own terms. Exactly like any normal online purchase.
Questions

The honest
answers.

How is this different from Google Lens or Idealo?

They show you what stores want to charge. Niirly shows you what stores will actually accept - privately. No price comparison tool can show a retailer's real floor. We ask for it directly.

Is this live, or just a waitlist?

Live across DK, DE, NL, SE and FR. Submit a request and we personally source every match within 24 hours. We're building the automated app in parallel.

How does payment work?

When a store says yes you pay them directly - MobilePay, card, or bank transfer. We never handle your payment. All retailers are verified. You never pay until you've accepted an offer.

What if no store matches my price?

You get an honest answer - what the real floor price is and whether it's worth waiting. No match means no cost and no obligation. Ever.

For retailers

We bring you
free customers.

A buyer tells us what they want and what they'd pay. We pass that to you privately. You decide if the price works for you - yes or no. Nobody else sees your answer. You're not bidding against anyone. You're just deciding.

✓ 29 orders fulfilled · zero cost to any retailer who said no
Join as a founding partner
Get 3% commission - locked in permanently from day one.

Or call +45 40 60 06 90 · We call back within 24h

Got it.

We'll call you within 24 hours. 3% founding partner rate — locked in from day one.

One buyer. One decision. No race.
Each request goes to a small number of stores. You decide privately what price works for you. Nobody sees your answer. You are not competing - you are deciding.
Your prices stay completely private
What you say through Niirly is invisible to the public and to every other retailer. No public markdown. No brand damage. Your shelf prices stay exactly as they are.
Free if you say no. 3% if you say yes.
No monthly fee. No upfront cost. No integration required. If you pass on a request nothing happens and nothing is charged. Founding partners get 3% - locked in permanently.
J
N

Built by Jesper and Nicolai - two Copenhageners who got tired of watching stores lose customers to cheaper online prices, and buyers leave empty-handed because the shelf price wasn't quite right.

We built Niirly to close that gap. A price that exists nowhere else, agreed privately between one buyer and one store.

Copenhagen, Denmark · jesper@niirly.com · nb@niirly.com